It’s Jennifer Lopez Affleck’s world and we’re just living in it.
The singer, actor, and global icon just added a new category to her beauty empire: J.Lo Body. Not one for subtlety, Lopez Affleck shared the news on July 24—her 53rd birthday—with a photo in which she’s rather appropriately dressed in, well, her birthday suit.
Instagram content
This content can also be viewed on the site it originates from.
“We give all this care and attention to the skin on our face, but we sometimes neglect the body,” she wrote in the caption. “It was important to me to create a skincare routine for the body to address its specific and unique needs, and we started with the booty!”
Lopez Affleck had previously teased that the “Summer of Booty” was coming, and she’s delivered with her first product from the JLo Body collection—the Targeted Booty Balm, which promises to “visibly firm skin” and “fade the appearance of stretch marks.” You can buy it here for $65.
In addition to celebrating her birthday, her new product launch, and, oh, I don’t know, generally being one of the most recognizable faces the world over, Jennifer Lopez Affleck is also celebrating her marriage to Ben Affleck with a honeymoon in Paris.
The pair wed in a secret Vegas ceremony at the Little White Chapel on July 16 and set off for Paris a week later. So far the couple has been photographed canoodling, strolling, kissing, and generally glowing. We’ll raise a glass (of water) to that.