L.L.Bean arrives in Quebec

L.L.Bean arrives in Quebec

Maine-based outdoor retailer L.L.Bean announced on Wednesday it’s entry into Quebec. 

L.L.Bean arrives in Quebec.

The expansion includes the imminent opening of its first two stores in the province, as well as the launch of a French version of its website for its customers in Quebec and across Canada.

Its retail expansion begins with the opening of a 18,000-square-foot store, in Saint-Bruno-de-Montarville, located at CF Promenades St-Bruno, on August 25. Next, a Boisbriand location will open, in the heart of the Faubourg, spanning 11,500 square feet on September 29. 

“It’s an honour for L.L.Bean to be able to expand into Quebec and bring the L.L.Bean shopping experience to our Quebecois customers,” said Stephen Smith, president and CEO, L.L.Bean.

“We are also excited to reach new outdoor enthusiasts via our retail presence and our new French language website. We are looking forward to enabling everyone to enjoy the restorative power of being outside.”

These two new stores will ensure a coast-to-coast presence in Canada for the company. Quebec is renowned for its parks and green spaces, lakes and mountains making it home to a slew of outdoor enthusiasts who will now be able to get the best equipment directly in the two new locations, and benefit from in-store advice.

L.L.Bean currently operates 56 stores in the U.S and 25 stores in Japan, and has 13 licensed retail store locations in Canada operated by Ontario-based Jaytex Group. In addition to apparel and outerwear, the company also offers travel, hiking and camping equipment, footwear, and home and pet products.

“Since launching L.L.Bean in Canada five years ago, the brand has been actively expanding its physical presence in every major city from coast to coast,” added Wayne Drummond, president, Jaytex Group.  

“We’re delighted with the positive response and are excited to continue our growth with the opening of two new stores in Quebec, in Saint-Bruno-de-Montarville  in August and Boisbriand later this fall. The addition of these new stores allows us to continue serving outdoor adventure enthusiasts in Quebec by providing them with quality clothing and equipment for their outdoor activities.”

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