Maje unveils emerging talent support programme

Maje unveils emerging talent support programme

Translated by

Nicola Mira

Womenswear label MajeJudith Milgromled since March by Elina Kousourna, Fursac’s former CEO

With the ‘Maje Up Front’ programme, the Parisian label wants to promote emerging artistic talents – Maje

The programme is an exclusive annual partnership between Maje and selected upcoming talents, to bolster their creativity. For the initiative’s first edition, Maje is giving carte blanche to Iranian-Austrian singer and songwriter Sofie Royer

The label has supported the California-born artist, who now lives in Vienna, in producing the video clip of her latest single, ‘Mio/One Million’, a track with a buoyant mood composed especially for this collaboration, which extends from music to visuals.

Royer, a multidisciplinary artist inspired by pop and active in theatre as well as music, has in fact been lensed wearing various items from Maje’s new summer capsule collection, called ‘Miss Sunset’. The collection features casual city outfits and chic, laid-back beach looks, with prices ranging between €155 and €455.

In the video clip, released worldwide online on Wednesday May 10, Royer is wearing a bare-back lemon-yellow dress, a cotton set with a hibiscus print, and an openwork swimsuit with geometric lines, decorated with golden pearls.

Affordable luxury label Maje, which is part of the SMCPSandroClaudie PierlotFursacwith a revenue of €1.2 billion

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