Urban brands Carhartt WIP and Salomon Sportstyle join forces
Roberta HERRERA
The outdoors meets streetwear. The collaboration between CarharttSalomon
The fruits of the Swiss entrepreneur, Edwin
This collaboration concerns the reinterpretation of the Shelter CSWP. The high-tops meet the basic needs of an outdoor shoe, as well as featuring ripstop detailing (a nod to Carhartt’s workwear origins), a waterproof and insulated membrane and a rugged sole. To promote the product, the two labels produced a video campaign posted on social media platforms in which a group of graffiti artists walk the streets of a city at night. This new release will surely elevate Salomon’s positioning, confirming its undeniable potential in fashion stores, as already seen throughout these past seasons.
This first Carhartt WIP x Salomon Sportstyle product is also distributed in a selection of premium streetwear multi-brand retailers. In France, Salomon, which used to offer trail running and outdoor wear to its customers, has opted for a change of strategy. The brand’s sales teams are now focusing on sportswear, with its Sportstyle product offering entrusted to The Clothette sales agency for France and Belgium. The Carhartt WIP collaboration is retailed at Specimn, KithShinzo
In Asia and Australia, the collaboration is scheduled to launch on February 17.
