Dickies names new global creative director

Dickies names new global creative director

U.S apparel brand DickiesLambert


The VF Corporation

Lambert joins Dickies from Backcountry, where he served as creative director from May 2021 to January 2022.

Before Backcountry, he worked for Centerfield Creative and Limitless Creative Co., both in Portland, Oregon. From August 2009 to April 2018, he was at Nike

“Matt, who started this week, comes to us with an authentic passion and personal connection to the workwear space with the street cred associated with a professional career that spans across lifestyle brands like Nike, ExpressAbercrombie & Fitch

“That experience combined with his global expansion efforts at Limitless Creative Co has shaped his unique perspective on global branding. Matt is eager to roll up his sleeves alongside the global and regional teams to drive the creative direction and strategic growth for Dickies, globally. The bottom line is Matt makes shit happen and we are excited to watch the magic unfold at Dickies.”

Founded in 1922 as Williamson-Dickie Mfg. Co., Dickies was acquired by VF Corp. in 2017 for $820 million. It retails in over 100 countries worldwide including the U.S., Canada, China and Australia.

In its most recent trading update for the 2022 fiscal year, VF Corp. said revenues at its Dickies brand lifted 19% to $837 million during the 12 months ending April 2.

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