Nouri will steer REI’s journey toward cloud-based platforms that support existing and future offerings, ensuring the business has scalable infrastructure and data protection, and drive excellence in engineering tools and practices, REI said in a press release. Prior to REI, Nouri was with Ticketmaster for 21 years, most recently as the vice president of software engineering.

“I am honored to be joining REI at such an exciting time. Technology is an amazing tool to help extend outdoor awareness and allow access for people who may have never felt that an active lifestyle can be within their reach,” said Nouri.

Wilson has been with REI since 2006, serving in a variety of engineering and technology roles.

With the promotion, he will oversee the development of REI’s increasing scope of innovative, brand differentiating platforms. His teams are presently responsible for the technology that power the co-op’s e-commerce, content, membership, activity, experiences, rentals and re-commerce. 

“I couldn’t be more excited to serve the co-op in this new role. We’re creating a seamless experience across the entire co-op to help people get outside and engage our members to join us in the fight to protect the environment and create an outdoors that is accessible and equitable for all,” said Wilson.

In December last year, REI Co-op also announced the appointment of Cameron Janes, Kelley Hall and Vivienne Long to the roles of chief commercial officer, chief financial officer and chief marketing officer, respectively.