Menswear fashion week starts in Milan on Friday with mix of physical, digital shows again

Menswear fashion week starts in Milan on Friday with mix of physical, digital shows again

Translated by

Nicola Mira

The fifth wave of the Covid pandemic and its Omicron variant are spreading across Italy, and the Italian Fashion Chamber (CNMI) has had to modify the programme of Milan Fashion Weekfashion week

1017 Alyx 9SM will debut on the Milanese runways on Friday – © PixelFormula

For health-protection reasons, Giorgio ArmaniMSGM

Of the six new names that were set to debut on the Milanese runways this season, Irish designer Jonathan Anderson and his JW Anderson

The week can however count on the other four names making their maiden appearance in Milan, whose runway shows are confirmed: 1017 Alyx 9SMGivenchyFederico CinaGall

Among Italy’s premier names, ZegnaFendiDolce & GabbanaEtroPrada

Shows for the select few

Altogether, the organisers have 60 events on the programme. This season’s Milan Fashion Week Men calendar, with its 53 labels, comprises “16 physical shows, 22 presentations, 18 digital shows and seven special events.” Due to the pandemic, the shows will welcome only a limited number of guests, up to 100, and most of the shows will also be streamed live online.

The installation at Louis Vuitton’s Milanese flagship – Louis Vuitton

The gala evenings and special events programme too has been cut down to size, since many of the happenings initially planned have been cancelled. However, participants will still be able to attend a number of important events, such as the eighth edition of Fashion Film Festival Milano, the tribute exhibition for photographer Giovanni Gastel, and the exhibition dedicated to the 50th anniversary of Italian sportswear label C.P. Company

Finally, Louis Vuitton

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