Brooks Running sees 20% sales uptick on EMEA
U.S. sporting goods company Brooks
The Seattle-based company said it clocked “strong brand demand across retail channels as it “overcame pandemic-related supply chain and inventory hurdles,” according to a press release.
During the quarter, Brooks ranked as the top brand at U.S. retail in adult performance running footwear, maintaining 23% retail share at market, according to the Circana/Retail Tracking Service.
The company’s Ghost and Adrenaline GTS models were the top two franchise lines sold, together accounting for more than 13% share in adult performance runners, added the service.
Brooks also witnessed strong momentum in the U.S. specialty run channel, with year-over-year revenue up 42% in the first quarter. In direct e-commerce, Brooks’ quarterly global revenue grew 33% year-over-year, it added.
“In the face of continued uncertainty in the global consumer marketplace, the premium running category remains a bright spot as getting outdoors and moving is a positive force in people’s lives,” said Jim Weber, CEO.
“With participation rates healthy and the demand for quality, premium product as strong as ever, Brooks is executing uniquely and earning the trust of retailers and runners. Every runner and walker deserves performance product.”
The stellar first-quarter performance comes on the back of a solid 2022 for the U.S. company. Last year, Brooks Running posted record revenues for the year, on the back growth across all regions, and a 16% uptick in direct-to-consumer sales.
