Rick Buchanan, founder CEO of Biion Footwear added, “India has long been a destination we wished to bring the Biion brand and lifestyle to. Our Biion products are perfect for a hot day, a wet day, a fashionable day or a casual day and we are very excited to see our Indian consumers wear Biion shoes across the country. Thanks to our fantastic partnership with Metro Brands and their team, we are finally making this dream come true.”

Biion claims to have collaborated with celebrities like Justin Timberlake, Bruno Marks, Samuel L. Jackson, Jennifer Aniston, Shaggy, and Sonu Nigam to create signature footwear collections which will be available in India along with its other collections.