Monki debuts on About You platform

Monki debuts on About You platform



The Swedish fashion retail giant has been expanding the Monki brand in recent periods and last September also announced its debut on the Zalora

About You — which is part owned by Otto Group and a vehicle belonging to Bestseller

Jennie Dahlin Hansson, Monki’s MD, said the two businesses have a “shared vision about wanting to empower people through fashion” and “to see the Monki community grow and to start this journey together is very exciting”.

The product offer will include a wide range of Monki’s “Scandi-cool-meets-Asian-street-style”.

In the past year, as well as that Valora debut, Monki has also launched into activewear and unveiled a new app with omnichannel and sustainability features.

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