U.S. Polo Assn. expands in Brazil with Alpar do Brasil
U.S. Polo Assn., the official brand of the United States Polo Association (USPA), is teaming up with Brazil Licensee, Alpar do Brasil, to expand to Brazil with the opening of its first store.
Located at Morumbi Mall, in São Paulo, the 1000-square-foot flagship store is will house the latest men’s and women’s sportswear collection. It opens with a classic contemporary store design concept, featuring coordinated color collections and design touches that evoke the authentic connection between the U.S. Polo Assn brand and the sport of polo.
For shoppers, the Fall/Winter 2022 collection will be showcased and divided into three capsules focusing on important seasonal trends, while colorful polo shirts will be the center of attention.
“We have been eager to expand our global brick-and-mortar strategy in Brazil,” said J. Michael Prince, president and CEO of USPA Global Licensing, the company that manages and markets the U.S. Polo Assn. brand across 194 countries.
“We are thrilled to partner with Alpar do Brasil, an outstanding leader in the retail industry in this country. We look forward to building and developing our partnership in the coming years with more stores and a strong digital presence.”
The store opening will be followed by the launch of a Brazilian e-commerce site. Likewise, additional store openings are planned in Brazil for later this year and beyond, including more than 60 stores across the country over the next five years.
The global, sport-inspired fashion brand is being brought to Morumbi Mall by its licensing partner, Alpar do Brasil, which partners with some of the leading sport and fashion brands in the world.
“The country of Brazil is favorable to production, sales, technology, increase in jobs and productivity, both for the textile and clothing sectors,” added Marcus Vinicius Conte, CEO of Alpar do Brasil.
“It is the ideal time to partner with U.S. Polo Assn., a global leader in sport-inspired lifestyle apparel, footwear and accessories. We know that the Brazilian market will love what this partnership has to offer, both in-store and online.”
