Meanwhile, Whitesell has served as executive chairman of Endeavor Group Holdings, a global sports and entertainment company composed of industry-leading entities including entertainment agency WME; sports, fashion, events and media company IMG; and premier mixed martial arts organization UFC. He also serves on Endeavor’s board of directors. Previously, Whitesell served as Endeavor’s co-chief executive officer, following his role as co-chief executive officer of WME. 

“We are thrilled to welcome Carolyn and Patrick to our board of directors,” said Kevin Plank, Under Armour executive chair and brand chief.

“These two powerhouse executives, whose experience ranges across complex brand strategy, media, technology, advertising and sports and entertainment management, will be a tremendous collective resource as we continue to focus on our global brand and digital growth. Along with Stephanie, these appointments will bring significant strength to our Board. I look forward to partnering with Carolyn and Patrick to make UA better for our athletes while building long-term value for Under Armour shareholders”.

Coinciding with the new board appointments, the U.S. sportswear company announced longtime member Harvey Sanders will retire from its board on March 31. As previously announced, Stephanie Linnartz will join the company as president, chief executive officer, and a member of its board, effective February 27.