Puma has appointed Javier Ortega as its new General Manager for Europe, effective September 1, 2023. Ortega will be responsible for leading Puma’s European business, including overseeing all commercial operations, sales, marketing, and product development..
Ortega joins Puma from Nike, where he spent the past 15 years in various leadership roles. Most recently, he served as Vice President and General Manager of Nike’s Southern Europe business, based in Barcelona. In this role, he was responsible for driving growth and profitability across Nike’s key markets in Southern Europe, including Spain, Portugal, Italy, and Greece..
Prior to his time at Nike, Ortega held management positions at Adidas and Reebok. He has a deep understanding of the sportswear industry and a proven track record of success in leading and motivating teams to achieve strong results..
Puma CEO Bjørn Gulden said, .
