**Macy’s Embarks on New Era with Smaller Stores in Key Locations**.
**New York, NY – March 8, 2023** – Macy’s, the iconic American department store chain, has announced the grand opening of its first small-format stores in the Northeast and Western regions of the United States. These new concept stores mark a strategic shift for Macy’s as it adapts to evolving consumer shopping habits and expands its omnichannel presence..
**A Tailored Approach to Localized Markets**.
The new small-format stores are designed to cater to the unique needs and preferences of specific local markets. Spanning approximately 20,000 to 30,000 square feet, these stores offer a curated assortment of merchandise tailored to the surrounding community. The product mix includes a focus on popular in-demand categories such as women’s and men’s apparel, accessories, home goods, and beauty products..
**Seamless Omnichannel Integration**.
Macy’s is leveraging its robust omnichannel capabilities to enhance the customer experience at its small-format stores. Shoppers can seamlessly browse and purchase products online and have them delivered to the store for pickup or shipped directly to their homes. Additionally, the stores feature digital touchpoints throughout, enabling customers to access product information, reviews, and personalized recommendations..
**Customer-Centric Focus and Exceptional Service**.
The customer remains at the heart of Macy’s small-format store concept. Associates are highly trained and equipped with mobile devices to provide personalized assistance and ensure a frictionless shopping experience. The stores also offer complimentary services such as gift wrapping, tailoring, and personal styling to cater to the evolving needs of today’s shoppers..
**Strategic Locations for Growth and Expansion**.
The inaugural small-format stores are strategically located in high-traffic areas with strong community ties. The Northeast locations include Garden City, New York; Smith Haven Mall, New York; and Danbury Fair Mall, Connecticut. In the Western region, the stores are situated in San Jose, California; Valencia, California; and Bellevue, Washington..
**A Testament to Macy’s Commitment to Innovation**.
The launch of Macy’s small-format stores underscores its unwavering commitment to innovation and meeting the evolving demands of its customers. By tailoring its offerings to local markets and seamlessly integrating omnichannel capabilities, Macy’s is positioning itself for continued success in a rapidly changing retail landscape..
**About Macy’s**.
Macy’s is America’s department store brand, delivering quality, fashion, and value to customers across the United States. The company operates approximately 690 stores in 46 states, the District of Columbia, Puerto Rico, and Guam. Macy’s also operates macys.com, bloomingdales.com, and bluemercury.com. Building on a 165-year tradition, Macy’s continues to reinvent retail by integrating the latest technology and offering modern, relevant merchandise to its customers..
