**Macy’s and Gap Partner on Exclusive Intimate Apparel Collection**.
**New York, NY – December 15, 2023** – Macy’s, the iconic American retailer, and Gap, the global apparel brand, have announced an exclusive partnership to launch a new line of intimate apparel. The Macy’s x Gap collection will be available exclusively at Macy’s stores and on macys.com beginning in Spring 2024..
The collaboration brings together the expertise of two industry leaders, offering a curated assortment of intimates designed to meet the diverse needs of modern consumers. The Macy’s x Gap collection will feature a range of styles, from everyday essentials to special occasion pieces, all crafted from high-quality materials and designed with comfort and style in mind..
“We are thrilled to partner with Gap on this exclusive collection,” said Michelle Israel, Executive Vice President of Merchandising for Macy’s. “Gap has a strong heritage in delivering stylish and accessible apparel, and this collaboration allows us to offer our customers a unique and curated assortment of intimate apparel.”.
“We are excited to collaborate with Macy’s to bring our customers an exclusive collection of intimate apparel,” said Mark Breitbard, Global President of Gap Brand. “This partnership leverages the strengths of both brands, providing consumers with a compelling destination for their intimate apparel needs.”.
The Macy’s x Gap collection will include a variety of bras, panties, sleepwear, and loungewear, featuring a mix of classic and contemporary styles. The collection will be available in a range of sizes, from petite to plus size, ensuring a perfect fit for every customer..
“This collection was designed with the modern consumer in mind,” said Israel. “It offers a balance of style, comfort, and inclusivity, making it the perfect choice for women of all ages and body types.”.
“We believe that every woman deserves to feel confident and comfortable in her intimate apparel,” said Breitbard. “This collection is designed to empower women and make them feel their best, no matter the occasion.”.
The launch of the Macy’s x Gap collection is supported by a multi-channel marketing campaign that includes print, digital, and social media advertising, as well as in-store activations. The collection will be featured in dedicated shop-in-shop displays in select Macy’s stores and will be available for purchase online at macys.com..
**About Macy’s**.
Macy’s is an iconic American retailer, with over 750 stores across the country. The company offers a wide range of merchandise, including apparel, accessories, home goods, beauty products, and much more. Macy’s is known for its exceptional customer service, its commitment to quality, and its commitment to giving back to the communities it serves..
**About Gap**.
Gap is a leading global apparel brand, offering a wide range of clothing and accessories for men, women, and children. The company is known for its iconic logo and its commitment to delivering stylish and accessible apparel. Gap has over 2,300 stores worldwide, and its products are also available online at gap.com..
