**New York, USA – 16 September 2023** – FRAME, the contemporary denim and ready-to-wear brand, has revealed its latest retail strategy, including plans for store openings, a renewed focus on experiential retail, and a roadmap for international expansion..
**Domestic Expansion: New Flagship Stores and Pop-Ups**.
FRAME is set to open new flagship stores in key domestic markets, including a 3,000-square-foot space in Chicago’s Gold Coast neighborhood and a 2,500-square-foot store in San Francisco’s Union Square. These new flagship stores will showcase FRAME’s elevated denim and ready-to-wear collections in immersive and experiential environments..
In addition to its flagship stores, FRAME will also launch pop-up shops in strategic locations across the country. These pop-ups will offer a curated selection of FRAME’s latest collections, as well as exclusive collaborations and limited-edition items..
**Experiential Retail: Elevating the Customer Experience**.
FRAME’s new retail strategy places a strong emphasis on experiential retail, creating engaging and memorable shopping experiences for customers. The brand’s flagship stores will feature interactive elements, personalized styling services, and exclusive events..
**International Growth: Expansion into Key Markets**.
FRAME is committed to expanding its international footprint, with plans to open stores in key markets across Europe, Asia, and the Middle East. The brand has identified London, Paris, Shanghai, and Dubai as priority locations for its international growth strategy..
**A New Chapter for FRAME: Embracing Sustainability and Innovation**.
Alongside its retail expansion, FRAME is also embracing sustainability and innovation as key pillars of its growth strategy. The brand is committed to reducing its environmental impact through sustainable practices and eco-friendly materials. FRAME is also exploring new technologies, such as virtual reality and augmented reality, to enhance the customer experience..
**Quote from CEO Jens Grede:**.
“FRAME is entering a new chapter of growth and innovation. Our retail strategy, experiential focus, and international expansion plans are designed to bring the FRAME brand to a wider audience while maintaining our commitment to quality, style, and sustainability.”.
**About FRAME**.
Founded in 2012 by Jens Grede and Erik Torstensson, FRAME is a contemporary denim and ready-to-wear brand known for its elevated essentials and timeless style. FRAME’s collections are designed in Los Angeles and New York and are sold in over 600 stores worldwide, including its own flagship stores and e-commerce platform..
