**Lee and Roaringwild Forge Partnership for Unisex Apparel Line**
**New York, NY – July 28, 2023** – Heritage denim brand Lee has joined forces with contemporary streetwear label Roaringwild to launch their first-ever collaborative unisex apparel collection. The innovative partnership, rooted in shared values of individuality and self-expression, aims to push boundaries and inspire a new generation of fashion enthusiasts.
The Lee x Roaringwild collection, set to drop in Fall 2023, embodies the essence of both brands while breaking traditional gender norms in fashion. The line showcases a unique blend of classic Lee silhouettes elevated with Roaringwild’s signature bold graphics, vibrant hues, and playful patterns. Denim, a cornerstone of Lee’s heritage, takes center stage with a contemporary twist, featuring relaxed fits, distressed details, and statement washes. The collection further encompasses a range of tops, hoodies, joggers, and accessories, all designed to provide a versatile and expressive style statement.
“We are incredibly excited to collaborate with Roaringwild on this special project,” said Lee’s Global Brand President, Mr. John Smith. “Roaringwild’s creative vision perfectly aligns with Lee’s commitment to authenticity and innovation. Together, we aim to challenge conventions, celebrate diversity, and create iconic pieces that resonate with today’s consumers.”
Roaringwild’s Creative Director, Ms. Jane Doe, expressed her enthusiasm for the collaboration, stating, “Lee is a legendary brand that has shaped the evolution of denim. We are thrilled to join forces and introduce a collection that defies traditional boundaries. Our shared passion for inclusivity and self-expression led to the creation of pieces that empower individuals to embrace their individuality and make a statement through fashion.”
The Lee x Roaringwild collection marks a significant milestone for both brands. It encapsulates their collective vision to redefine fashion norms, encourage self-expression, and foster a sense of community among style-conscious individuals. The collaboration is expected to generate significant buzz and attract a diverse audience seeking unique and authentic fashion experiences.
For more information about the Lee x Roaringwild collection, please visit the Lee brand website or follow @LeeJeans and @Roaringwild on social media. The collection will be available for purchase through select retail partners and online stores worldwide upon its official launch in Fall 2023..
