In a recent acquisition, Iconix, a New York-based brand management company, has acquired the popular streetwear brand Hoodrich. This acquisition marks a significant move in the fashion industry, bringing together two entities with a shared passion for urban culture and authentic storytelling..
Founded in 2011, Hoodrich has quickly gained recognition for its distinct aesthetic, which blends traditional British streetwear with contemporary design. The brand’s signature motifs, including the iconic .
