White Mountain Group signs licensing agreement with Mirage Fashion Group
White Mountain Footwear Group announced on Monday that it has signed a new licensing agreement with Mirage Fashion Group, a privately held global outerwear company.
As part of the agreement, Mirage Fashion Group will head distribution of rain, lightweight and heavyweight outerwear for women’s, men’s and kids for the brands White Mountain and Cliffs.
The first outerwear collections are scheduled to be launched in fall 2023 and will be initially available at Kohls.com, Burlington
Looking ahead to fall 2024, the brand will introduce a range of three-in-one jackets and ski jackets for both men and women.
“Partnering with the White Mountain and Cliffs brands is an exciting opportunity for Mirage Fashion,” said Jack Hara, president of Mirage Fashion Group.
“With over twenty years of experience in designing and producing high-quality outerwear, we are confident that our team can infuse a fresh perspective into the White Mountain and Cliffs brands while staying true to their authenticity and core values.”
Th partnership comes on the heels of White Mountain’s recent news about expansion into new product categories beyond women’s footwear. Additionally, the brand has partnered with Iconic Footwear and Legwear Concepts to offer slippers and hanging flip-flops for men, women and kids as well as socks, legwear and hosiery beginning fall 2023.
“We are thrilled to embark on this new chapter for White Mountain,” said Cynthia Nixon
“As a brand that has been synonymous with quality footwear for the past 40 years, expanding into the outerwear category is an exciting progression for us. The brands White Mountain and Cliffs each evoke a sense of adventure and lifestyle, making it the perfect complement to introduce a line of outerwear products. We are confident that our dedication to comfort, affordability, and timeless style will translate seamlessly into this new venture, providing our customers with a complete head-to-toe experience they can rely on.”
