Pacsun opens dedicated PAC1980 store at Mall of America
Youth-focused fashion retailer Pacsun is upgrading its retail footprint with the grand opening of its inaugural, dedicated activewear store at the Mall of America.
Dubbed ‘PAC1980’, after its newest active collection, the 1,500 square foot location represents the brand’s evolution into the active category.
“We are thrilled to open our first PAC1980 store at the Mall of America,” said Addie Rintel, VP of design merchandising at Pacsun.
“Mall of America is one of our most successful locations, where we have witnessed consistent growth. The smaller PAC1980 footprint within our existing Pacsun stores has been very well-received by our customers, and with its own dedicated store, we look forward to offering an even more expansive look at this category.”
PAC1980 launched earlier this year and achieved tremendous success with modern performance-based styles under three high-quality core fabrics. In turn, Pacsun recently rolled out PAC1980 in all Pacsun doors.
The collection is characterized by its color palette, including soft sage and transitional blues, complemented by staple pieces in neutral colors. In store, the line is carefully merchandised by color, allowing customers to easily curate their ideal active wardrobe.
The latest PAC1980 Fall 2023 drop features leggings, skirts, onesies, and tops, offering customers the latest trends alongside beloved classics, in seamless and knit fabrication.
Looking ahead, Pacsun plans to expand dedicated PAC1980 spaces in the future to reach even more customers in person.
