Good American is now available via ‘H&M with Friends’
Khloé Kardashian and Emma Grede’s Good American brand has been striking multiple partnership deal in recent periods and the latest retail deal for the label is with H&M
Just a few weeks after it announced a deal with UK-based Reiss
‘H&M with Friends’ is a concept created to guide the retailer’s customers “towards their best, most individual style”.
On hm.com, customers can now purchase from more brands within the H&M family, like & Other Stories, ArketCOSWeekdayMonki
Good American clearly fits into that category via its “body-positive fashion for everyone” that “celebrates diversity with empowering style, an ethos that matches H&M’s drive for inclusivity”.
The collection’s key focus is responsible denim in an inclusive size range from 00 to 32+. The jeans come in various styles, from skinny and classic to flare and 90s styles. But in the line-up there are also non-denim pieces such as a strapless black scuba bodysuit with a deep-V neckline, a spaghetti strap dress in imitation leather, and coordinating metallic lilac vest and trouser set.
