Mango launches its Kids Lab concept in its world’s best-selling children’s shop
Roberta HERRERA
After almost two months of being remodelled, Mango
“The transformation of our points of sale reflects our desire to adapt to the constant changes occurring in our industry and to an audience with different needs to those of adults: children. We want to offer our customers added value in their in-store shopping experience,” said Berta Moral, director of Mango Kids and Teen.
The store aims to pamper kids with an updated image, where the furniture and layout of the shop has been completely changed to highlight the products. One of the main novelties is that this is the first Mango Kids shop to have a children’s play area.
The ground floor of the shop has a perforated didactic panel exclusively for its line of products for babies and newborns. The first floor, where the entire children’s range is located, has a football table available to the public.
In addition, its fitting rooms are now more spaced-out in order to enhance the in-store experience.
Mango Kids was founded in 2013 and today has 540 points of sale in more than 80 countries. It is also present in more than 75 markets online. The children’s line follows the New Med
Last June, the first Mango Kids Lab experience took place in Mango’s Boulevard Haussmann shop in Paris and has been gradually expanding to other stores that have opened from September onwards.
Founded in Barcelona in 1984, Mango closed 2022 with a turnover of 2.688 billion euros. Of this figure, 36% came from the online channel.
