**Google News Initiative Launches New Features to Help Local News Orgs**
**Mountain View, Calif.** – The Google News Initiative (GNI) today announced the launch of several new features and programs designed to help local news organizations succeed in the digital age.
**Key highlights include:**
* **Subscribe with Google:** A new way for readers to subscribe to local news sites, making it easier for publishers to build sustainable revenue streams.
* **Local News Subscriptions Lab:** A program that provides funding and support to local news organizations experimenting with new subscription models.
* **Expanded News Consumer Insights:** New data and insights to help publishers understand their audiences and make informed decisions about their content and products.
**Emily Mak, Product Manager, Google News, said:**
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