**Swedish fashion and sportswear company Björn Borg has reported a 6% increase in its net sales for the first half of fiscal 2023, driven by strong growth in its online and international markets.**.
For the six-month period ended June 30, 2023, the company’s net sales totaled SEK 426.4 million (approximately €39.5 million), up from SEK 401.9 million in the same period last year. The growth was primarily driven by a 15% increase in online sales, which now account for 35% of the company’s total sales..
The company’s international markets also performed well, with sales increasing by 10% year-over-year. Björn Borg now generates over 50% of its sales outside of Sweden, with its largest markets being Germany, the United Kingdom, and the United States..
The company’s gross profit margin remained stable at 53.1%, while its operating profit margin improved slightly to 11.2%. Björn Borg attributed the improvement in its operating margin to its focus on cost control and efficiency measures..
Despite the challenging economic environment, Björn Borg said it is confident in its long-term growth prospects. The company is planning to continue investing in its online and international operations, as well as in new product development..
**Björn Borg CEO Anders Fogelberg commented on the results:**.
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