In Focus: Brands Light Up the Night to Raise Breast Cancer Awareness

As part of Breast Cancer Awareness Month, iconic landmarks and businesses around the world are illuminating their structures in pink to raise awareness and funds for the fight against breast cancer. This year, the global movement has taken on added significance as the COVID-19 pandemic has disrupted traditional fundraising efforts..

One of the most recognizable landmarks to participate in this year’s campaign is the Empire State Building in New York City. The building’s iconic tower will be bathed in pink light every night throughout October, and visitors can purchase tickets to ascend to the observation deck and see the city skyline transformed. The proceeds from ticket sales will benefit the Breast Cancer Research Foundation..

Other notable buildings that will be illuminated in pink include the Eiffel Tower in Paris, the Sydney Opera House in Australia, and the CN Tower in Toronto. In addition to these iconic landmarks, many businesses and corporations are also participating in the campaign by decorating their storefronts and offices in pink..

The goal of this annual campaign is not only to raise awareness about breast cancer but also to raise funds for research and support services. According to the World Health Organization, breast cancer is the most common cancer among women worldwide, with an estimated 2.3 million new cases diagnosed in 2020..

The funds raised through the Light Up the Night campaign will help to support a variety of programs, including research into new treatments and prevention methods, as well as support services for women who are diagnosed with breast cancer. These services can include financial assistance, emotional support, and access to medical care..

Breast cancer is a disease that affects not only those who are diagnosed with it but also their families and friends. By participating in the Light Up the Night campaign, individuals and businesses can show their support for those who are fighting this disease and help to make a difference in the lives of countless people..

Here are some additional ways to get involved in Breast Cancer Awareness Month:.

* **Make a donation to a breast cancer organization.** There are many organizations that are working to fight breast cancer, including the American Cancer Society, the Susan G. Komen Foundation, and the National Breast Cancer Foundation..

* **Volunteer your time.** Many organizations that support breast cancer patients need volunteers to help with a variety of tasks, such as providing transportation to appointments, offering emotional support, or assisting with fundraising events..

* **Educate yourself and others about breast cancer.** The more people know about breast cancer, the more likely they are to take steps to prevent it or detect it early. Talk to your friends and family about breast cancer, and share information about the disease on social media..

* **Get screened for breast cancer.** Regular mammograms are the best way to detect breast cancer early, when it is most treatable. Talk to your doctor about when you should start getting mammograms..

By getting involved in Breast Cancer Awareness Month, you can help to make a difference in the fight against this devastating disease..

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