American sports apparel brand Under Armour has chosen Belfast as the location for its first store in Northern Ireland..
The 4,000-square-foot store will open on October 19 at Victoria Square shopping center, in the heart of Belfast city center. It will offer a wide range of Under Armour’s performance apparel, footwear, and accessories for men, women, and children..
The store will feature the latest collections from Under Armour, including the Curry 9 basketball shoes and the Project Rock training line. It will also have a dedicated section for Under Armour’s Connected Fitness products, such as the UA RUSH smart clothing and the UA HOVR Connected running shoes..
Under Armour’s expansion into Northern Ireland is part of the company’s broader strategy to grow its international business. The brand currently has over 1,000 stores in 46 countries around the world..
