If you’re active on social media, you’ve probably come across the viral ‘anti-mascara’ beauty trend that has captivated both Instagram and TikTok users.
This trend involves using mascara in unconventional ways, such as applying it to the eyelids instead of just the lashes.
The result is an edgy, graphic look that challenges the traditional use of this basic makeup product.
The anti-mascara trend gained traction after beauty content creator @divinamuse shared a tutorial on the concept.
Since then, numerous beauty gurus have created their own versions of this daring look.
According to an Instagram spokesperson, hundreds of users have posted about ‘anti-mascara’ in the last 90 days, while on TikTok, the hashtag #anti-mascara has garnered over 47 million views.
Divina, the originator of the trend, explained her inspiration behind it, stating, ‘My anti-mascara look was a concept I had in my idea books for a long time…
The concept was to use mascara in ways other than its intended purpose.
It was to showcase that creativity can transform even the simplest products we all have.’
In Divina’s original video, she demonstrates various techniques for achieving the anti-mascara look.
One method involves rolling the mascara wand from the upper lash line to the brows to create a stamped, textured effect.
Another technique uses the wand like a paintbrush, smudging black lines across the nose and face.
Social media users have eagerly embraced this darker, smudged-up aesthetic, sharing their own interpretations of the trend.
Some recreate Divina’s original look, while others experiment with colored mascara to discover new possibilities.
It’s official: mascara is no longer limited to just the lashes.
If you’re seeking innovative ways to elevate your beauty routine and explore bold new looks, the anti-mascara trend is definitely worth exploring!.
