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Kenny Mitchell is named CMO of Levi’s brand

Kenny Mitchell is named CMO of Levi’s brand Levi Strauss & Co He takes up the role as of 5 June and will be responsible for “advancing the Levi’s brand’s consumer marketing strategies, focused on building denim leadership equity, cementing…

Authentic Brands Group acquires Boardriders

Authentic Brands Group acquires Boardriders Translated by Cassidy STEPHENS Another step forward for the world’s leading surf brand group. Five years after OaktreeQuiksilverBillabongBoardridersAuthentic Brands Group Quiksilver’s last collection Saturn – Quiksilver Even if the influence of board sports brands in…

Skechers launches footwear collection with Martha Stewart

Skechers launches footwear collection with Martha Stewart Skechers Skechers launches footwear collection with Martha Stewart. – Skechers The spring 2023 capsule dubbed ‘A Day in the Life of Martha’, features Stewart’s iconic design stamp on Skechers’ most popular slip-ins, slides…

Lacoste drops collaboration with Netflix

Lacoste drops collaboration with Netflix Translated by Nicola Mira The French sportswear label LacosteAigleGantThe Kooples Lacoste has partnered with Netflix in a stylish fashion reinterpretation of hit series like Bridgerton – Lacoste After releasing a collectible polo in a redesigned…